DHL lives up to its mantra that “DHL is a friend of fashion” by teaming up with George Brown College to hold its first “DHL Fashion Challenge” during this year’s World MasterCard Fashion Week. Students were asked to create unique couture creations from DHL shipping and packing materials, and the creativity, even within the confines of working with limited materials, was outstanding. The chosen finalist designs can all be viewed at https://www.facebook.com/DHLExpressCanada?v=app_177914495580579&rest=1.
The top 5 finalists displayed their designs during the DHL Fashion Industry Panel on Tuesday, October 22. The top 3 winners were chosen by industry experts and renowned designers on the panel. Aside from some very impressive monetary scholarships awarded to 3rd, 2nd, and 1st place finalists, the top three competitors also received mentorships or time working alongside some of the biggest names in fashion design. This particular scholarship opportunity offers what the DHL panel has deemed the most important assets for these future design entrepreneurs: the financial stability to follow their vision and the ability to learn their craft and about the industry from some of the most successful in the business. This is definitely a once in a lifetime opportunity that will give these 3 aspiring artists a leg up on their current competition.
The top 5 student finalists were Nagalakshmi Deepak, Tristan Licud, Fatema Kneibei, Lola Awojide, and Isabelle Crabtree; however, like any competition, there can only be one winner, and it was Nagalakshmi Deepak’s design that made the cut, as the designers on the panel were impressed with her unique approach and her ability to stand out among the crowd. DHL is definitely involved in some exciting projects that are an investment in our fashion future.
Published in Fashion Weekly, November 2013